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How Mindjet Built Its Marketing Team

November 16, 2015
In this co-branded "How to Hire" webinar series with Entelo, we focused on how to hire an effective marketing team. 

Marketing is an ever-changing landscape. To keep up with the competition, you’ll need to know how to identify the pros who can roll with the punches. Mindjet's Melissa Matlins shares her tactics for mapping out the people you need to build and grow a versatile team. 

In this webinar, you'll learn:

  • Skills to identify in marketers and non-marketers capable of building brand awareness and generating leads
  • Recruiting techniques for finding the right people to fit your company's needs
  • Key differences between candidates good at marketing themselves and marketing a product
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